The problem is, many people still believe we’re just talking about simply sending a welcome message upon signup or a thank you note after a sale. But it’s definitely much more than that. Email automation can help you create a system that targets users with the right messages at the right times, like offering a related product after a sale, create loyalty programs or engage existing customers that haven’t made any purchases in a specific period of time. [Via]
Infographic by: myemma
Infographic by: myemma