Creating relationships with potential customers online is getting harder and harder. With so many options for online information and entertainment, there’s no doubt the customer is firmly in the driver’s seat. This isn’t necessarily a bad thing. Consumers still want to do business with a professional they can trust – someone that can help guide them through the process and handle all of the details involved in buying & selling a home. According to Bloomberg Businessweek, “Even though 42% of homebuyers find their homes online, 89% of them use a real estate agent or broker to purchase.” Providing useful and engaging content through your online marketing is the key to engaging customers during their journey before they are ready for human interaction. So, how do you create an online marketing plan that helps you execute a consistent strategy?
Infographic by: placester
Infographic by: placester