The Importance of Being Social, This infographic highlights the need for businesses these days to interact with their customers via social media. Today's more tech savvy consumer is ditching the long cues and terrible hold music of the call centre and taking to platforms like Facebook and Twitter with their queries and complaints. The graphic highlights the importance of being active on social media, listening for brand mentions and reacting in real time to your customers questions and queries. It shows what to do and what not to do when it comes to social customer care and features tools to help you get it right once you have your social channels set up. With lots of facts and figures showing just how important it can be to be on top of your social output the infographic also has some examples of really good social customer care by well known brands and also some disastrous (and funny) social media fails including a rather strange apology from well known pizza delivery company domino's to one of it's customers.
Infographic by: virtualvip
Infographic by: virtualvip