The Impact of Packaging #infographic

Published by Web Desk Sunday, November 2, 2014

If a business needs to reach out to its customers and build a huge consumer base, it has to follow some unique and quality strategies for the same and this is where product packaging stands as a very important factor. Investing in packaging and good labeling can also be a good marketing initiative in business branding for small business owners competing with big players. It is the visual layer of branding that is both aesthetic as well as functional. The overall brand experience is also highly impacted by packaging. Non utility packaging or clumsy packaging has now become outdated and industries are focused on quality packaging as statistics prove that poor packaging might result in the loss of potential customers. Packaging influences product satisfaction, impacts shopping behaviour and motivates consumers in global markets and therefore quality packaging technique is essential for a product to perform well in the market and hence benefit the business. Check out this infographic which tells more on the same based on a research carried out this year.

Infographic by: mspackaging

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