If you want to succeed at digital marketing, you have to think in terms of data. The online advertising and marketing pros over at Accelerator Communications and iiWorks put together this infographic to help you gather, analyze and utilize all of your online data. When you’re crafting a new marketing campaign, you’ll want to gather all of your data from every source available to you online to start creating a plan. It’s OK to start small—you don’t want to overwhelm yourself. Once you start pulling in results, you can use this to data to learn about what your customers are looking for in terms of services and online content. Observe trends and use this to create your next campaign material, and to set short-term, medium-term and long-term plans. Keep in mind that it’s also OK to bring in an expert to analyze data—in fact, data scientists are expected to be in high demand by 2015.
Infographic by: accelcoms
Infographic by: accelcoms