Modern marketing comes with modern challenges; customer information always needs to be up-to-date and correct. Marketing managers have to be sure about the needs and preferences of their customers and prospects. They need to be able to offer the right product to the right customer at the right time. Also legal requirements demand more and more from your marketing activities – e.g. your contact might have opted out. Here is an overview about the most important challenges which marketing managers are facing nowadays, together with 15 solutions to each of these challenges:
Infographic by: uniserv
Infographic by: uniserv