Google has acquired the human-curated music streaming service Songza. Songza provides music playlists depending on the user’s location, current weather and activity. This service is free to be used with ads. It has currently 5.5 million active users and this app has reportedly been installed 6m times by IOS users.
What Google is actually buying?
1. A popular radio app
2. Team of playlist curators
3. Huge database of 5.5m users
Google is paying around $8 for a single user.
Google’s 5 biggest acquisitions
1. Motorola Mobility for $12.5 billion
2. DoubleClick display ad technology for $3.1 billion
3. YouTube video sharing site for $1.65 billion
4. AdMob mobile advertising for $750 million
5. ITA travel service for $700 million
Go through this infographic, created by KOL Limited, and get to know about this latest buzz. Don’t forget to hit the share buttons above.
Infographic by: kollimited
