Over the last few years home baking in Britain has become more popular that ever before thanks in part to the huge success of the BBC baking program 'The Great British Bake Off' as well as other more general cooking shows. Few households in Britain have not at least whipped up a batch of cupcakes or a Victoria sponge at home in the last year. Getting the mixing bowl out has become the go to way to treat the family, celebrate a birthday or just enjoy some creative time in the kitchen. This infographic looks at home baking in Britain, who's baking, why and how often. We also look at how this new love of baking has influenced business and media, check out our statistics and you'll agree that home baking is big business! So look out that apron, get the mixing bowls down and enjoy some Great British baking!
Infographic by: primus