With 65% of marketers using social media Hubspot, it is soon going to fill up the sales funnel to the brim. Use of social media gives
85% more exposure
69% increased traffic
65% marketplace insight
This immensely influences business and translates the tangible metrics warranting 20 or more hours a week.
Consumers now turn towards social media more often to make a purchase decision. And if that is where customers are going to make or break a decision, then it is the ideal hub for marketers to place their product and make it accessible to target customers.
Still, many B2Bs are skeptical of social media values since they find no way to measure their social ROI. Even some marketers find it ineffective for lead generation, but why! If some B2Bs have turned to social media to increase their lead count on success-o-meter, then why few of them pay no heed to it.
What makes a fraction of B2B jolt away from social media? - Well, it is their incorrect social media tactics, which made them crestfallen.
Thus, to land upon the crest of the success ladder freshen up your social media strategies. Repair the errors and tactics where you went wrong. Let us resolve the triggered issues where marketers often go wrong, and help them turn into Social Media Idealists hereafter.
Missing Out On The Lead Generation Opportunities
Forrester shares their view on a recent report highlighting how B2B marketers use social media platforms to leverage their brand. The report reflects it as a blend of business and personal approaches that push brands to social platforms.
According to another survey by MediaBistro, one could observe that 55% of the B2B respondents like to make a search on social channels. These searches include their own products and services, as well. Yet 53% of the B2B marketers limit their focus on social channels to generate leads. Hope you do not count yourself among those 53%.
Anticipating Top-Notch Results For Direct Response Products
Social media is not going to jam up if you have a tough approach while you sell a product. B2B companies inclined to use such an approach on social media can harm their own brand. When you start to use social media, you should have adept product knowledge. So that it becomes easier for you to share and interact with customers in a positive tone on any aspect of your product/services.
B2Bs Today Are Very Impatient
When you start to leverage your product or services over the social channels, you ignite a personal bonding between you and your customer. The customer-to-brand bond is not an easy built rather it takes time.
Social media marketing is different from emails or telephone sales unlike them it cannot produce instant sales. Building a blog readership or Twitter followers or number of likes on Facebook page will take time, but it will generate long-term result.
Talk To People
We know two or more people involved in a conversation have to spend a lot of time listening and reacting to the comments. Social media too ignites conversations. Therefore, B2Bs must pay attention to the customer conversation if they intent to build relationships that will produce results for your company.
Answering queries, acknowledging concerns help customers to have a better overview of your product and services.
Considering the definition shared at Wiki, Social Media Marketing is “the process of communicating the value of a product or service to customers, for the purpose of selling the product or service." It states if you relate product information properly on social channels, it helps buyers to take a firm decision. So, move ahead and share relevant data to make your customer hit the call-to-action and repeat business.
Say No To Boring Contents And Stop Neglecting Other’s Content
These two are the most common content marketing mistakes that B2Bs often make. They defer from expert view on sharing new and engaging content. If you rarely update your blog or have a month-old tweet on your homepage, then you are not creating new leads. Concisely, there is no one to talk about your brand at the social platforms. Therefore, blog several times a week, tweet several times a day and increase your traffic.
Sharing your own content does not draw the lines. You have the right to share contents that you might not have produced. If there is a tweet, that you think to benefit your readers, simply retweet it. If there is an article on the social platform that matches your blog message, share it.
The ball rolls...
Social media is relatively a new phenomenon for B2B marketers. However, compared to past days, B2B marketers of today have more access to tools and services that generate authentic and on-demand leads. Hence, B2B companies must not stake their business needs. They should start mapping a strong social media marketing strategy.
Author Bio William Walker lives at Birmingham in Alabama and works as a telesales executive after majoring in Economics. He jams up the best with startups working on products, growth, mobile, online business and brand equity. He enjoys writing informative blogs with good coffee or wine to inspire the wannabe market leaders.
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