Millions of emails get sent each day by business owners. Some business owners use bulk email marketing where others choose to use transactional emails. Transactional emails are one at a time emails that are triggered by users interactions with a website. And often have a much higher both open and conversion rate than traditional bulk email. This infograhpic from Easy SMTP breaks down the differences between bulk and transactional emails along with tips for getting the most out of it. Take a look!
