Are You Keeping Up With The Joneses [Infographic]

Published by Unknown Sunday, March 23, 2014

It is essential for retailers to move quickly to introduce new, value-added shopping experiences. How and where to experiment is different for every retailer depending on their target audience. In a survey it is found that 64% of online shoppers like to see more consistent information between stores and online channels. Also, 60% of online shoppers surveyed sought more interactive experiences in stores. Shopper gripes with online channels include unclear information and undesirable policies and limited cross-channel integration.Retailers can address these by leveraging digital assets in stores. Another trend retailers must prepare for is the growing influence of social.

Infographic By: cognizant

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