Spend at least 20 minutes a week optimizing your AdWords account. Only 1% of all small business advertisers made changes every week in the last quarter. 53% of small business advertisers do Ad Optimization only once per quarter. 43% of small business advertisers haven't added a single negative keyword in last 30 days. Renovating your PPC is easy when you know which parts need work! See where your account needs to repair.
Source: wordstream.com
Source: wordstream.com