How Companies Are Targeting Customers And Predicting Behaviors With Analytics [Infographic]

Published by Web Desk Thursday, October 10, 2013

Today, many companies are using predictive analytics to anticipate their customers' behaviors and needs. By analyzing customers' past behaviors, sites like Amazon, Netflix, Pandora and Twitter create recommendations for other products or services. Here, we take a look at these 5 analytics-driven companies to see how their customers use and benefit from their predictions.


Infographic By: columnfivemedia.com

By providing recommendations based on predictive analytics, these companies are giving their customers the ability to take their brand experiences into their own hands and make customized, educated decisions. This level of personalization supports better customer retention and reinforces brand loyalty. With millions of users each, they are all so successful because they anticipate their customers' wants and needs, thereby eliminating any reason to go elsewhere.