By far, brands still prefer to communicate via email. In a recent survey, 77% of consumers said they prefer to receive permission-based marketing communications through email. Further, all age groups named email as their preferred source for communication. Below is some interesting data on taking your email strategy to the next level. Your email campaign's overall success is determined by the perceived value you deliver in each email. That's why understanding the importance of each aspect of it's creation-from subject line to send time-is key to maximizing your effectiveness.
Source: blog.marketo.com
Source: blog.marketo.com