Digital production and the increased use of online technology by human resources and internal communications professionals makes video an attractive option for disseminating crucial information to employees. HGA Creative conducted a UK survey of 68 professionals to establish what role video plays in employee outreach, it's level of effectiveness, and the issues affecting implementation of this evolving technology.
Infographic by: hgacreative.com
HGA creative asked following questions and here's what they found.
Do you use video as a way to communicate to your employees?
81% said YES and 19% said NO.
Do you believe that your employees expect to see video as a communication tool?
68% said YES and 32% said NO.
Does your IT structure allow you to use video for your employee communication?
56% said YES and 44% said NO.
What are the primary difficulties you face in producing a video?
61% said we've a budget problem. 39% said we've less facilities. 22% said we don't have such time to produce video. 14% said we've IT issues. The remaining 8% have other problems.
