How do you know your emails are reaching your audience? Have you looked at your email reports? Are you satisfied with what you find? Or are you, like many, upset that the time, effort and money you are spending on your email marketing is being wasted on unopened emails, low click-throughs and high bounce-rates?
How To Optimize Your Emails To Reach Your Audience [Infographic]
Infographic by: eMerge.comEmail is still the most popular method of marketing online.
77% of consumers prefer email promotions and offers over any other marketing channel.
33% of purchase from repeat customers were initiated with an email.
66% of consumers have made a purchase as a result of an email they received.
What Is Email Deliver-ability?
The ability to get an email into the intended recipient's inbox. If your emails aren't reaching your audience, you will not get the result you want. Over 90% of commercial email is classified as spam.
Make Sure Your Emails Are Delivered
Let's take a look at what can affect your deliver-ability.
Subject Line
Make sure your subject is strong. Simple and consistent. Also, it should be clear about the content of the email and who it's from. Making it personal helps too.
Online Version
If your subscribers can't view your email correctly, it's good to have an online version they can also share it online through social media, or blog.
Personalization
Personalization goes a long way to increase open rates, and you can do it almost anywhere in the email subject line, content, headers, etc.
Links
Nothing is more frustrating to readers than click on a link and it takes them to the wrong place. It's always good to include links, just be sure they are pointing to the right place!
Call To Actions
Be direct and tell readers how they can engage your email. Buttons for social channels, website, blog and contact information to get in touch with you.
Unsubscribe
Provide a clear unsubscribe link so that readers don't mark you as spam.
