What To Really Expect From Inbound Marketing: Tool Or Tactic? [Infographic]

Published by Web Desk Thursday, August 22, 2013

The marketing game is changing fast and as more companies move to inbound marketing, more products, tools, and companies are capitalizing on the shift by offering inbound marketing software. However, inbound marketing is a tactic, not a tool. There is no plug-and-play solution that will do inbound marketing for you. Here's a look at what you should really expect from inbound marketing.

Infographic by:  pardot.com

The Truth Behind The Buzz

Companies are making millions on inbound marketing tools, but they aren't telling the Whole story.

Do You Need An All-In-One Tool?

Despite what many inbound marketing companies are saying, you do not need an expensive all-in-one tool to run your inbound marketing. Many of the tools required for a successful inbound marketing strategy are available for free and can be easily integrated. See the following section for more information about these tools.

Can Inbound Really Be "Plug-And-Play"?

Although inbound marketing is the key to modern marketing success, it is not nearly the "plug-and-play" type many inbound marketing tool say it is. Inbound marketing success takes time, even years, to generate real results and requires serious work. No inbound tool is going to do the work for you.

Is Inbound Really A Low-Cost Strategy?

Inbound marketing is often billed as a low-cost alternative to traditional marketing and often can be. However, popular inbound marketing tools are often very pricey considering the free alternatives. Quality inbound marketing also requires a great deal of time and resources in addition to the spend for inbound software.