Every business owner wants to have an effect email marketing campaign that engages their customers and leads to more sales. Many companies spend large marketing budgets on email marketing only to see a small return on investment. One way to a successful email marketing campaign is to understand what people find engaging in the emails and then using that information to find emails that actually engage your audience.
Easy SMTP has put together a really cool infographic that uses specialized heat maps software to evaluate a number of email campaigns to see exactly what people were focusing on. They used that information to create a comprehensive list of do’s and don’ts for creating eye catching emails that actually engage your customers. There are many useful takeaways in the graphic. I really liked the information about using white space to steer the eye to what you want your customers to see in your email. There is a great example of this in the first example in the graphic. To learn more, check out the rest of the infographic.
Infographic by: www.easy-smtp.com
Easy SMTP has put together a really cool infographic that uses specialized heat maps software to evaluate a number of email campaigns to see exactly what people were focusing on. They used that information to create a comprehensive list of do’s and don’ts for creating eye catching emails that actually engage your customers. There are many useful takeaways in the graphic. I really liked the information about using white space to steer the eye to what you want your customers to see in your email. There is a great example of this in the first example in the graphic. To learn more, check out the rest of the infographic.
Infographic by: www.easy-smtp.com
