The first thing you take into account while starting an online business is the domain name that sets an address of your corporate entity. The domain is followed by suffixes representing products, services, categories and CMS pages, which forms a complete URL structure.
Generally, for the promotion of products and services, a complete URL of a specific page is used rather than the domain name alone. Let say for the promotion of garments shop, you would like to gain traffic on www.example.com/men-clothing rather than your domain address i.e. www.example.com.
The above example shows the significance of a well-structured URL structure as it needs to capture users' attention with definite folders and categories whether they navigate through search engines or social networks. To help you define a meaningful and compelling URL structure for your online store, you can please go through the following useful tips.
Infographic by: www.fmemodules.com
Generally, for the promotion of products and services, a complete URL of a specific page is used rather than the domain name alone. Let say for the promotion of garments shop, you would like to gain traffic on www.example.com/men-clothing rather than your domain address i.e. www.example.com.
Infographic by: www.fmemodules.com
