The largest area of investment is in payment processing and lending solutions (40 percent), however emerging technology such as the P2P blockchain popularized by Bitcoin and cloud based technologies that add speed and security to financial networks are also strongly supported.
It shouldn't come as surprise that the US is where the largest percentage of capital comes from. Existing giants like Goldman Sachs, Citigroup and JP Morgan continue to invest millions every year, while wealthy individuals like Reid Hoffman of LinkedIn and Marc Andreessen who made his money with Netscape are also heavily invested in emerging financial technology. The EU and Asia are the second largest backers of the industry.
