Marketing research firm MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers, and its insights suggest people don't actually hate advertising. Only 8 percent of respondents said they didn't want to receive marketing, while each respondent cited a preferred way of discovering new products. Most interestingly, more than one-third of those surveyed said they preferred to get email from brands on their smartphones.
Infographic by: www.marketingsherpa.com
