Few people can consistently amuse in 140 characters. The only person I’ve come across who does is Tim Seidell who parlayed his Twitter account from a job in advertising to writing for Comedy Central. Now, try to be clever in half that space. That’s the challenge for those select few who call themselves door hanger copywriters. We have scoured hotels across Europe, Asia and the U.S. looking for door hangers with that certain “je ne sais quoi” (see, I’ve been in France less than X weeks and my vocabulary is now in double figures). Also, many thanks to Edoardo Flores and his door hanger collection which we tapped.
The following infographic captures 14 hotel door hangers that deviated from the vanilla “do not disturb” message along with a brief history of the genre thrown in as glue. While none of these door hangers are going to win a Pulitzer, the hotels behind them all deserve credit for being willing to deviate from the status quo. As discussed in previous posts, every single interaction with the customer no matter how seemingly trivial is a chance to build the brand. Even if the door hanger doesn’t generate a bona fide smile from the guest, there’s an undercurrent of doing more than the typical hotel. In short, that are many ways to show a business cares about its customers.
Infographic by: The Hoffman Agency and Ishmael’s Corner
The following infographic captures 14 hotel door hangers that deviated from the vanilla “do not disturb” message along with a brief history of the genre thrown in as glue. While none of these door hangers are going to win a Pulitzer, the hotels behind them all deserve credit for being willing to deviate from the status quo. As discussed in previous posts, every single interaction with the customer no matter how seemingly trivial is a chance to build the brand. Even if the door hanger doesn’t generate a bona fide smile from the guest, there’s an undercurrent of doing more than the typical hotel. In short, that are many ways to show a business cares about its customers.
Infographic by: The Hoffman Agency and Ishmael’s Corner
