Are your sales and marketing teams aligned? Like many companies out there, your answer to the above question is probably 'no'. For years now, sales and marketing have been at loggerheads, despite the fact that both departments share very similar goals.
But, did you know that by aligning sales and marketing, your company could generate 208% more marketing revenue? And that's just one of the benefits! Organizations which align sales and marketing functions enjoy 36% higher customer retention rates, and 38% higher sales win rates. Companies with sales and marketing teams in sync are also up to 67% better at closing deals.
Statistics like the above just cannot be ignored, and neither can the true cost that sales and marketing misalignment could be having on your company. Lost sales productivity, and wasted marketing budget is costing companies $1 trillion per year! To find out more about sales and marketing alignment, and how you can align the teams in your business, check out this infographic by Wheelhouse Advisors:
Infographic by: wheelhouseadvisors
Infographic by: wheelhouseadvisors
