Beyond Facebook - Marketing To A New Generation #infographic

Published by Web Desk Thursday, December 25, 2014

In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its predecessors. New research from Global Messaging has revealed some interesting statistics that gives us an insight into the habits of Generation Z… - 81% use some kind of social media - 72% want to start their own business - 25% left Facebook in 2014 - 66% list gaming as their main hobby - On average they have an attention span of eight seconds So, how can businesses connect with this new breed of consumers?

Infographic by: globalmessaging

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